According to a recent article, 90% of today’s homebuyers begin their property search on the internet.  They are smart and educated, and are willing to do their own research on a property that interests them long before contacting an agent.

At Scott Gordon Realty and Exclusive Estates, a division of Scott Gordon Realty, we recognize and welcome this trend.  Our recently revamped website contains the most up-to-date listing information, financial tools such as a mortgage calculator and neighborhood and area maps.

We implemented these devices to give today’s web-savvy buyers the resources they need to be well-informed and to have an educated, realistic view of the current market. 

With access available to the world, we also recognize that the internet is a powerful marketing tool.  Our website is linked to a host of search engines and our listings feed from two separate MLS services, effectively providing double the amount of exposure to buyers and brokers.  Our partnership with Realtor.com and the Palm Beach Post Online also allows potential buyers to view our selection of listings at their leisure, whether they are local, out of the state or out of the country.

Today’s Real Estate firm needs to understand today’s technology and how to use it effectively.  At Scott Gordon Realty  we have the skills and the strategy to use that technology to benefit buyers and sellers alike.

In terms of fixing what’s wrong with the real estate market, everyone has their own two cents and thinks their solution is more effective than another.  The fact of the matter is South Florida homes and properties around the country are not selling.  That problem can be attributed mostly to the whole subprime mortgage situation and the lack of a capable solution.

The Federal Housing Association (FHA) has quietly been running what many consider is a straightforward resolution behind the scenes called FHASecure.  This program adopts the simple approach of renegotiating mortgage financing terms for struggling homeowners so that they end up with a fixed rate and fixed monthly payment.

Strange as it may sound, subprime mortgages are actually not all that common which makes one wonder how it is then, that they’ve managed to cause so many problems.  A subprime mortgage carries a fixed interest rate which is only temporary, something many homeowners apparently didn’t realize until after the fixed term ended and payments subsequently skyrocketed to sums thousands of people simply could not afford giving them no choice but to end up defaulting and lose their cherished homes.

Using whatever resources the FHA itself has available, FHASecure has done wonders for a large majority of homeowners who fall mostly within the mid to lower class.  If the government decides to offer its own hefty resources towards it, FHASecure could be expanded so that it would assist even those borrowers who are scraping by and are considered to be high foreclosure risks.

A huge influx of monetary resources and government acknowledgement could potentially go a long way in reducing the country’s already overstuffed foreclosure inventory.  Could this be the answer that will get the real estate market out of its rut sooner than what market analysts and economists are anticipating?